How to Choose a Cleaning Company in the Twin Cities
Finding a cleaning company you can trust isn’t just about price — it’s about inviting someone into your home on a recurring basis and knowing things will go well. The Twin Cities has no shortage of cleaning companies to choose from, and not all of them operate with the same standards. At Keepsake, we’ve been cleaning homes for over 5 years and have learned from experience what you should look for, what questions you should ask, and what should give you pause.
- Verify the company is insured, state-registered, and uses background-checked employees — these three things protect you if anything goes wrong
- Research their online presence and reviews before booking — a company with no digital footprint has no accountability
- Ask about supplies, pricing, and how they handle feedback before committing to a recurring service
1. Research Their Online Presence
Before hiring any cleaning company in the Twin Cities, spend a few minutes online. A company’s website and reviews tell you a lot about how they operate and how they treat customers.
Look for:
- A professional website that clearly explains their services and pricing
- Google reviews with specific, detailed feedback — not just a handful of generic five-star ratings
- Responses to negative reviews, which reveal how the company handles problems
- Consistent information across Google, Yelp, and Facebook
If a company has no website, no reviews, and no social presence, there’s no way to hold them accountable if something goes wrong. Supporting local businesses is important — but a company should at minimum be findable and verifiable online before you hand them a key to your home.
2. Get a Clear, Transparent Estimate
Watch out for hidden fees. Some companies charge extra for appliances, hard-to-clean areas, or additional rooms without disclosing this upfront. A trustworthy company will tell you exactly what’s included and exactly what you’ll pay before you commit.
3. Confirm They’re Properly Registered
While there’s no state cleaning license in Minnesota, legitimate cleaning companies should be registered with the Minnesota Secretary of State and have a valid tax ID. This is a basic marker of a real, accountable business — not a solo operator working informally with no paper trail.
You can look up any Minnesota business registration at the Secretary of State’s website. It takes about 30 seconds and tells you whether the business is active and in good standing. Some cities, including Minneapolis and St. Paul, may also have local business requirements — another reason to verify.
4. Ask Whether Cleaners Are Background Checked
This is one of the most important questions to ask a cleaning company before booking — and one that’s easy to overlook. You’re allowing someone into your home, often without being present. A background check is a basic, reasonable step that any professional company should perform on every employee.
Not every cleaning company background checks their staff. Some use independent contractors who are entirely self-vetted. Others hire quickly without thorough screening. It’s worth asking directly: do you background check all of your cleaners? A company that does will tell you confidently and immediately.
5. Make Sure They’re Insured
Minnesota does not require a specific state license for residential cleaning companies — but that doesn’t mean you should skip the verification step. What actually matters is insurance.
A legitimate cleaning company should carry general liability insurance, which covers damage to your home or belongings if something goes wrong during a clean. Companies that employ cleaners — rather than using independent contractors — are also required to carry workers’ compensation insurance under Minnesota law, which protects you from liability if a cleaner is injured on your property.
Before hiring anyone, ask for proof of insurance. A reputable company will provide it without hesitation. If they can’t or won’t, that’s a significant red flag.
6. Understand the Employee vs. Contractor Distinction
A cleaning company that employs trained, W-2 employees operates very differently from one that connects you with independent contractors. This distinction affects consistency, accountability, and your own liability as a homeowner.
With employees, the company is responsible for training, quality control, workers’ compensation, and performance standards. With contractors, you’re essentially hiring an individual through a platform — and if something goes wrong, accountability is murkier.
Ask any cleaning company you’re considering: are your cleaners employees or independent contractors? Many large cleaning companies that advertise really low prices send independent contractors with no standard of quality. In most cases, if something sounds too good to be true, it is.
7. Consider Supporting a Local Business
The Twin Cities has a strong community of locally owned, independent cleaning companies — and there are real reasons to consider them over national franchises. Local companies tend to offer more personalized service, have more accountability to their community, and reinvest in the local economy. The owner is often directly involved in operations, which usually shows up in the quality and consistency of the work.
That said, local doesn’t automatically mean better — apply all the criteria above regardless of whether you’re looking at a local company or a national chain.
8. Ask About Cleaning Supplies and Equipment
A good cleaning company should be able to tell you exactly what products and equipment they use — and should be willing to accommodate any preferences or sensitivities you have.
If you have young children, pets, or sensitivities to certain chemicals, ask whether they can use non-toxic or all-natural products. Many cleaning companies offer this option. One honest caveat: all-natural products sometimes don’t perform as well on heavy grease, tough stains, or mineral buildup as professional-grade alternatives. A good company will be upfront about that trade-off rather than overpromising.
Also confirm that the company brings their own supplies and equipment. You shouldn’t need to stock products or provide tools — a fully equipped crew is a basic expectation of professional service.
9. Don’t Be Alarmed by a Deposit
Some cleaning companies in the Twin Cities require a small deposit to hold your spot on their calendar. This is normal and reasonable — it ensures the appointment is committed on both sides. A deposit doesn’t indicate a scam. A company wouldn’t survive long if they routinely took deposits and failed to show up.
What to watch out for instead: companies that require large upfront payments before any service has been performed, or that make it difficult to cancel or reschedule with reasonable notice.
10. Ask How They Handle Feedback
A professional cleaning company should actively welcome feedback and have a clear process for addressing it. If something gets missed, or if you have specific priorities — certain rooms, certain surfaces, fragile items — that should be communicated, documented, and honored.
Before booking a recurring service, ask: what happens if I’m not satisfied with a clean? A company that stands behind its work will have a clear answer, usually in the form of a satisfaction guarantee or a commitment to return and address anything that was missed.
Red Flags to Watch Out For
When researching cleaning companies in the Twin Cities, these are the warning signs worth taking seriously:
- No proof of insurance — a dealbreaker regardless of how professional they seem
- No online presence — no website, no reviews, no way to verify their legitimacy
- Vague pricing — unwillingness to provide a clear estimate before the job
- No background check policy — especially concerning for recurring service
- Overly negative review patterns — particularly complaints about missed areas, no-shows, or difficulty getting refunds
- No clear cancellation or satisfaction policy — a professional company will have these in writing
Questions to Ask Before You Book
Here’s a practical checklist of questions to ask any cleaning company in the Twin Cities before committing:
- Are you insured — general liability and workers’ compensation?
- Are your cleaners employees or independent contractors?
- Do you background check all of your cleaners?
- What cleaning products and equipment do you use?
- Can you accommodate sensitivities or preferences for natural products?
- What is your hourly rate and how do you estimate total cost?
- What’s included in a standard clean — and what’s extra?
- What happens if I’m not satisfied with the results?
- How do I communicate preferences or feedback between visits?
- What is your cancellation and rescheduling policy?
A reputable cleaning company will have been asked these questions before and have confident answers to them.
Get a Cleaning Quote for Your Twin Cities Home
About the Author

Claire Hensley
Cleaning Specialist
Claire Hensley is a cleaning specialist at Keepsake PCO with hands-on experience helping Twin Cities homeowners maintain cleaner, more comfortable homes. Claire writes about cleaning tips, home maintenance, and what professional cleaning actually looks like from the inside.
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